AI-NATIVE TOP-OF-FUNNEL CONTROL PLANE

One URL in.
Your growth system turns on.

ToFu turns your top of funnel into a set of AI engines you can actually control. Connect your business once, activate the channels you need, and choose exactly how autonomous each engine can be.

Build your funnel → Explore the control plane

✓ 2-minute setup ✓ Approval-first by default ✓ Turn any engine off

WORKSPACE Acme Growth

6 engines active

01Create demand

02Capture intent

03Convert + learn

✦

COMPASS RECOMMENDS

Page Factory is creating the strongest intent. Clone its winning topic cluster into Content Forge.

FOR FOUNDER-LED TEAMSLEAN MARKETING OPSAGENCIES BUILDING LEVERAGEOPERATORS WHO WANT CONTROL

THE ENGINE ROOM

Not another AI writer.
A complete demand system.

Each engine owns one job in the funnel. Run one. Stack three. Or switch on the whole system. The important part: they share one brand brain, one ICP, and one source of truth.

Create demandMake the market notice you

FCONTENT

Content Forge

Turns one brand brain into blogs, LinkedIn posts, X threads, newsletters, and campaign angles.

Brand voice5 channelsScheduling

PSEO

Page Factory

Builds long-tail landing-page clusters around high-intent topics and keeps the internal structure organized.

Topic clustersProgrammatic pagesSEO briefs

APAID

Ad Lab

Generates and organizes creative variants, learns from performance, and queues the next tests.

VariantsTest queuePerformance loop

Capture intentMeet demand where it already exists

SSIGNALS

Signal Hunter

Scans public conversations and communities for buyer-intent signals, then queues contextual replies for review.

40+ sourcesIntent scoringReply drafts

COUTBOUND

Cold Outreach

Builds targeted prospect sequences from your ICP and turns approved signal patterns into personalized outreach.

ICP filtersSequencesGuardrails

Convert + learnTurn attention into conversations, then feed the loop

IINBOUND

Inbox Agent

Qualifies website visitors, answers product questions from your source material, and hands warm conversations to sales.

QualificationBookingHuman handoff

XINTELLIGENCE

Analytics Compass

Pulls the whole funnel together, explains what moved, and recommends what the other engines should do next.

Unified viewWeekly briefNext actions

AUTONOMY, YOUR WAY

The point isn’t autopilot.
It’s controlled leverage.

Every engine gets an autonomy level. Start conservative, review the work, then hand off more only when you trust it.

CONTENT FORGE / AUTONOMY

AI does the work. You make every call.

ToFu researches, drafts, and formats. Nothing leaves the workspace until you approve it.

✓ Generate and save drafts ✓ Use your brand brain ✓ Flag unsupported claims × Cannot publish

9:41ToFu•••

APPROVAL QUEUE

FLinkedIn postContent Forge · 2m ago

“The fastest way to waste AI is to automate a process you haven’t defined…”

Voice match96%

Review work in seconds. Increase autonomy later.

FROM URL TO SYSTEM

Three moves.
No implementation project.

ToFu should feel less like buying software and more like turning on infrastructure. Give it context, choose the jobs, then manage exceptions.

↗

Connect your business

Paste your URL. ToFu builds a proposed brand brain: offer, ICP, voice, proof points, exclusions, and approved claims.

$ tofu init yoursite.com✓ Brand brain ready✓ ICP mapped✓ 7 engines configured

⌁

Choose your engines

Switch on the jobs you want ToFu to own and set the autonomy level for each one independently.

FContent Forge ONSSignal Hunter ONAAd Lab OFF

✦

Manage exceptions

The system works in the background. You open ToFu for approvals, recommendations, and the few decisions that still need a human.

MONDAY BRIEF3 things changed.1 needs your decision →

THE WORKBENCH

See the funnel.
Not seven disconnected tools.

One home for engine health, approvals, recommendations, channel performance, and the activity your team didn’t have to do manually.

ILLUSTRATIVE WORKSPACE

Good morning. Your funnel is moving.

Open interactive demo →

Qualified leads312↑ 24% this week

Content shipped4712 awaiting review

Intent signals8618 high priority

Meetings booked6Inbox Agent

✦ COMPASS / WEEKLY READ

SEO is creating your best demand.

Three Page Factory clusters started ranking. Convert the top cluster into a five-post social series this week.

Needs you

7 approvals

FLinkedIn postVoice match 96%

SReddit replyHigh-intent thread

A3 ad variantsNew concept

MODULAR BY DESIGN

Pay for the leverage
you’re ready to use.

Start with one engine. Add more when the system proves itself. No agency retainer required.

FREE

^$0

forever · 1 user

A real sandbox for learning the system.

1 tool with light caps
10 content pieces / month
100 SEO pages
Community support

Start free

STARTER

^$49

per month · 1 user

One engine, with room to actually use it.

Any 1 tool, full caps
100 content pieces / month
500 SEO pages
Email support

Choose Starter

BEST PLACE TO START

OPERATOR

^$199

per month · up to 3 users

A complete mini growth stack for lean teams.

Any 3 tools, full caps
500 content pieces / month
2,500 SEO pages
Workflow builder
Priority support

Start Operator →

SUITE

^$499

per month · unlimited users

The whole control plane, fully unlocked.

All 7 tools, full caps
Unlimited content
10K SEO pages
API + webhooks
Usage credits included

Choose Suite

Pricing is wired as a static prototype. Replace CTA destinations with your billing / signup URLs before launch.

QUESTIONS

Clear enough
to self-serve.

If the product needs a sales call to make sense, the product isn’t done yet.

Not unless you tell it to. The recommended default is Approval Required. You can keep an engine in Draft Only, move it to approval mode, or enable Auto-Run when you trust the workflow.

No. The product is designed to be modular. Start with the highest-friction job in your funnel and add engines only when they earn a place.

Your URL becomes the starting point. The onboarding flow builds a proposed brand brain with your offer, ICP, voice, proof, exclusions, and approved claims. You review that foundation before engines use it.

The product concept supports common marketing, CRM, analytics, publishing, and workflow connections. The deploy package intentionally treats integrations as product UI—not live integrations—until your backend is wired.

It stops. ToFu should make automation reversible and legible. Existing drafts and analytics remain visible; new autonomous work pauses until you reactivate it.

YOUR TOP OF FUNNEL, OWNED

Stop collecting AI tools.
Build a system.

One brand brain. Seven focused engines. Three levels of autonomy. One place to see what’s actually moving the funnel.

Start free →Explore product demo

One URL in.Your growth system turns on.

Not another AI writer.A complete demand system.