CONTENT
Content Forge
Turns one brand brain into blogs, LinkedIn posts, X threads, newsletters, and campaign angles.
Brand voice5 channelsScheduling
AI-NATIVE TOP-OF-FUNNEL CONTROL PLANE
One URL in.
Your growth system turns on.
ToFu turns your top of funnel into a set of AI engines you can actually control. Connect your business once, activate the channels you need, and choose exactly how autonomous each engine can be.
✓ 2-minute setup
✓ Approval-first by default
✓ Turn any engine off
WORKSPACE
Acme Growth
6 engines active
01Create demand
02Capture intent
03Convert + learn
COMPASS RECOMMENDS
Page Factory is creating the strongest intent. Clone its winning topic cluster into Content Forge.
FOR FOUNDER-LED TEAMSLEAN MARKETING OPSAGENCIES BUILDING LEVERAGEOPERATORS WHO WANT CONTROL
THE ENGINE ROOM
Not another AI writer.
A complete demand system.
Each engine owns one job in the funnel. Run one. Stack three. Or switch on the whole system. The important part: they share one brand brain, one ICP, and one source of truth.
01
Create demandMake the market notice you
SEO
Page Factory
Builds long-tail landing-page clusters around high-intent topics and keeps the internal structure organized.
Topic clustersProgrammatic pagesSEO briefs
PAID
Ad Lab
Generates and organizes creative variants, learns from performance, and queues the next tests.
VariantsTest queuePerformance loop
02
Capture intentMeet demand where it already exists
SIGNALS
Signal Hunter
Scans public conversations and communities for buyer-intent signals, then queues contextual replies for review.
40+ sourcesIntent scoringReply drafts
OUTBOUND
Cold Outreach
Builds targeted prospect sequences from your ICP and turns approved signal patterns into personalized outreach.
ICP filtersSequencesGuardrails
03
Convert + learnTurn attention into conversations, then feed the loop
INBOUND
Inbox Agent
Qualifies website visitors, answers product questions from your source material, and hands warm conversations to sales.
QualificationBookingHuman handoff
INTELLIGENCE
Analytics Compass
Pulls the whole funnel together, explains what moved, and recommends what the other engines should do next.
Unified viewWeekly briefNext actions
AUTONOMY, YOUR WAY
The point isn’t autopilot.
It’s controlled leverage.
Every engine gets an autonomy level. Start conservative, review the work, then hand off more only when you trust it.
CONTENT FORGE / AUTONOMY
AI does the work. You make every call.
ToFu researches, drafts, and formats. Nothing leaves the workspace until you approve it.
✓ Generate and save drafts
✓ Use your brand brain
✓ Flag unsupported claims
× Cannot publish
9:41ToFu•••
APPROVAL QUEUE
“The fastest way to waste AI is to automate a process you haven’t defined…”
Voice match96%
Review work in seconds. Increase autonomy later.
FROM URL TO SYSTEM
Three moves.
No implementation project.
ToFu should feel less like buying software and more like turning on infrastructure. Give it context, choose the jobs, then manage exceptions.
01
Connect your business
Paste your URL. ToFu builds a proposed brand brain: offer, ICP, voice, proof points, exclusions, and approved claims.
$ tofu init yoursite.com✓ Brand brain ready✓ ICP mapped✓ 7 engines configured
02
Choose your engines
Switch on the jobs you want ToFu to own and set the autonomy level for each one independently.
FContent Forge ONSSignal Hunter ONAAd Lab OFF
03
Manage exceptions
The system works in the background. You open ToFu for approvals, recommendations, and the few decisions that still need a human.
MONDAY BRIEF3 things changed.1 needs your decision →
THE WORKBENCH
See the funnel.
Not seven disconnected tools.
One home for engine health, approvals, recommendations, channel performance, and the activity your team didn’t have to do manually.
ILLUSTRATIVE WORKSPACE
Open interactive demo →Good morning. Your funnel is moving.
Qualified leads312↑ 24% this week
Content shipped4712 awaiting review
Intent signals8618 high priority
Meetings booked6Inbox Agent
✦ COMPASS / WEEKLY READ
SEO is creating your best demand.
Three Page Factory clusters started ranking. Convert the top cluster into a five-post social series this week.
Needs you
7 approvalsFLinkedIn postVoice match 96%
SReddit replyHigh-intent thread
A3 ad variantsNew concept
MODULAR BY DESIGN
Pay for the leverage
you’re ready to use.
Start with one engine. Add more when the system proves itself. No agency retainer required.
FREE
$0
forever · 1 user
A real sandbox for learning the system.
- 1 tool with light caps
- 10 content pieces / month
- 100 SEO pages
- Community support
STARTER
$49
per month · 1 user
One engine, with room to actually use it.
- Any 1 tool, full caps
- 100 content pieces / month
- 500 SEO pages
- Email support
BEST PLACE TO START
OPERATOR
$199
per month · up to 3 users
A complete mini growth stack for lean teams.
- Any 3 tools, full caps
- 500 content pieces / month
- 2,500 SEO pages
- Workflow builder
- Priority support
SUITE
$499
per month · unlimited users
The whole control plane, fully unlocked.
- All 7 tools, full caps
- Unlimited content
- 10K SEO pages
- API + webhooks
- Usage credits included
Pricing is wired as a static prototype. Replace CTA destinations with your billing / signup URLs before launch.
QUESTIONS
Clear enough
to self-serve.
If the product needs a sales call to make sense, the product isn’t done yet.
Not unless you tell it to. The recommended default is Approval Required. You can keep an engine in Draft Only, move it to approval mode, or enable Auto-Run when you trust the workflow.
No. The product is designed to be modular. Start with the highest-friction job in your funnel and add engines only when they earn a place.
Your URL becomes the starting point. The onboarding flow builds a proposed brand brain with your offer, ICP, voice, proof, exclusions, and approved claims. You review that foundation before engines use it.
The product concept supports common marketing, CRM, analytics, publishing, and workflow connections. The deploy package intentionally treats integrations as product UI—not live integrations—until your backend is wired.
It stops. ToFu should make automation reversible and legible. Existing drafts and analytics remain visible; new autonomous work pauses until you reactivate it.
YOUR TOP OF FUNNEL, OWNED
Stop collecting AI tools.
Build a system.
One brand brain. Seven focused engines. Three levels of autonomy. One place to see what’s actually moving the funnel.